• The first sporting event put on by Red Bull was called the Dolomitenmann, which is billed as “the world’s toughest team relay race”. The event includes running, paragliding, whitewater kayaking, and mountain biking.
  • In spite of many health claims, Red Bull contains the same amount of caffeine as a regular cup of coffee, which is 80 mg. A 16-ounce Starbucks Grande has 330 mg!
  • Red Bull Cola, introduced in 2008, is made with all natural ingredients.
  • It wasn’t until 1997 that Red Bull was introduced in the United States. The first state it debuted in was California.
  • Red Bull was the first energy drink ever made, and they created the energy drink industry.
  • In 2014, Red Bull was sued for false advertising for their slogan, “Red Bull gives you wings”. A consumer said he had been drinking Red Bull for 10 years and never gained wings or enhanced athletic skills. It ended up being a $13 million lawsuit.
  • In 2012, Red Bull sent a professional skydiver into space in a helium balloon to then parachute to earth, 24 miles off the ground. The jumper became the first person to break the sound barrier without any engine power.
  • There is a version of Red Bull that is only available to Formula 1 VIPs.
  • Red Bull holds a yearly running competition called Wings for Life which raises money to donate to research for spinal cord injuries and parapalegia.
  • Red Bull employs almost 12,000 people around the world in 171 countries.